Henkel launches Schwarzkopf ULTÎME onto Canadian retail market

Henkel launches Schwarzkopf ULTÎME onto Canadian retail market

Henkel Canada has announced the launch of two salon-inspired premium hair care lines under the Schwarzkopf banner onto the Canadian retail scene.

The lines include products for color, care and style and include the hair care brand developed with Claudia Schiffer, Schwarzkopf ULTÎME, as well as a high performance color line for younger-looking hair, Schwarzkopf Keratin Color.

“We are excited to bring these state-of the-art collections of Schwarzkopf – our strongest global brand – to Canadian retail,” said Peter Guenther, President of Henkel Canada. “This was a labor of love, several years in the making – working alongside 34 scientists, we sourced the best Schwarzkopf hair color, care and styling technologies from around the world and put them into these new products. These lines, such as the ULTÎME collection, combine Claudia Schiffer’s beauty insights from the catwalk and fashion shoots, with Schwarzkopf’s heritage and expertise, giving Canadians an unparalleled salon-inspired experience, in the comfort of their own homes.”

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