THE WHAT? Henkel Hungary has announced the appointment of Zsuzsanna Szak as Head of its Beauty Care business, effective February 1.
THE DETAILS Szak is returning to Hungary after eight years working abroad. Szak joined Henkel’s CEE team in Vienna in 2018 where she was responsible for the hair care and styling categories across 21 territories.
“It is a great honor for me to be appointed and trusted by the management of Henkel CEE,” said Szak. “I’m thrilled to accept this new position where I will be able to leverage my international experience in the country, having worked on regional and global projects for the past 8 years. I’m fortunate enough to be able to implement these new plans with a great team of professionals behind me.”
Szak succeeds Otto Nemeth who is set to continue his career outside of the company.
THE WHY? Szak has been working with Henkel’s regional team on a number of innovation and communication strategies that are set to be implemented in Hungary in 2020, so is well versed in the market’s strategic direction.