Henkel North America is on the hunt for a new headquarters for its professional hair care brands, according to a report published by WWD.
The German FMCG manufacturer will bring all four of its US professional hair care brands together in a single location for the first time, following its acquisition of TSG’s portfolio some two years ago. Henkel is currently searching for suitable properties in Los Angeles, and the move is slated for 2017.
Kenra Professional, Sexy Hair, Alterna and Schwarzkopf Professional will benefit from shared resources, said Henkel, while retaining their individual identity.
“Coming under one roof doesn’t mean giving up the existing culture. I see it in the opposite way,” Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional, North America told WWD. “We would like each company to bring their specific DNA and culture into our new building, and we will develop together as a team with a holistic professional culture by maintaining what makes Kenra, Alterna, Sexy Hair and Schwarzkopf Professional unique.”