Henkel opens J-beauty innovation hub in Tokyo

Henkel opens J-beauty innovation hub in Tokyo

THE WHAT? Henkel has cut the ribbon on a J-beauty innovation hub in Tokyo. The center, which is dedicated to the Professional Hair segment, will leverage the long-standing expertise of Schwarzkof and Shiseido Professional in hair color developments and trends as well as premium hair and scalp care.

THE DETAILS Key features of the facility include a R&D lab, advanced product evaluation studio, color observation rom and behavior observation cube.

THE WHY? The hub is part and parcel of the integration of the Shiseido Professional business into the Henkel organization after its acquisition last year. Teams from both brands will co-locate to the new premises. Carsten Knobel, Henkel CEO, commented, “Asia is a highly dynamic region generating many trends and innovations, especially in the consumer goods market, which we are expanding and leveraging globally. With its inspiring and collaborative environment, our new innovation hub will help to accelerate impactful innovation and further strengthen our Hair Professional business in this strategically important region for Henkel. It supports our ambition to further advance our competitive edge and turn innovation into a true competitive differentiator.”