Henkel-owned Authentic Beauty Concept launches new generation of Refill Bar 

Henkel-owned Authentic Beauty Concept launches new generation of Refill Bar 

THE WHAT? Henkel-owned Authentic Beauty Concept is set to launch a ‘new generation’ of its Refill Bar, a system that aims to create a more circular economy. 

THE DETAILS The new generation of the Refill Bar is launching due to ‘extensive feedback’ from hairdressers. 

Smaller, more compact and easier to use, the Refill Bar allows salon clients to bring their bottle back and refill it with the products. 

“After an expert consultation, salon clients will receive their prescribed Authentic Beauty Concept product(s) in a 250ml retail bottle made from 90% Post-Consumer Recycled (PCR) plastic. The bottles also come with Forest Film labels (the first wood-based film label material in the market, certified by ISCC*),” says Henkel.

The Refill Bar uses recyclable 5L bottles made from 50% PCR plastic with reusable pumps and recyclable Forest Film labels. 

Each 250ml retail bottle can also be reused at least five times, generating a saving of 83% less plastic.

THE WHY? The new system is said to create a more circular economy and ‘offer many benefits for the environment, customers and salons.’

Elías Pedrosa, Authentic Beauty Concept Advocate, Spain, says, “Now more than ever we must make people aware of the importance of caring for the environment. We must change the way salons work, and the way clients consume single-use products. Many of our clients opt for the Refill Bar because it’s new and interesting, they are curious and ask a lot of questions about it! As a salon, it helps us to offer something different and special. It adds value.”

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