THE WHAT? Henkel has announced the re-launch of major retail brands Nature Box, Gliss Kur and Syoss, adding enhanced sustainability features in the packaging.
THE DETAILS The moves comes as part of the company’s increased focus on promoting a circular economy in its Beauty Care portfolio and reducing its environmental footprint, and will include an increased proportion of recycled plastic.
Nature Box will now be made out of 98 percent Social Plastic – plastic that has been collected by people living in poverty before it can enter oceans and waterways – with the company working to replace the two percent virgin plastic with recycled.
Syoss has been rebranded with the Henkel’s recyclable black packaging, while Schwarzkopf brand Gliss Kur’s new shampoo and conditioner PE bottles have been made of 30 percent recycled content, while the shampoo and Express Repair Conditioner PET bottles consist of 97 percent recycled material.
Going further, the company has set targets of 100% recyclable or reusable packaging by 2025, and will reduce fossil-based virgin plastics by half in its consumer goods packaging.
THE WHY? Discussing the development, Philippe Blank, Head of Circular Economy at Henkel Beauty Care, said, “We are fully committed to contributing to a circular economy and are working towards our ambitious packaging targets for 2025. The relaunch of three of our biggest brands marks a true milestone and demonstrates our holistic approach to transform our entire portfolio with regards to sustainability.”