Henkel snaps up Vidal Sassoon brand in Greater China

Henkel snaps up Vidal Sassoon brand in Greater China

THE WHAT? Henkel has signed an agreement to acquire the Vidal Sassoon brand and its related hair care business in Greater China from Procter & Gamble. Financial terms of the deal were not disclosed.

THE DETAILS The addition of this brand complements the local portfolio of Henkel Consumer Brands in China by covering a white spot in the premium retail segment. The Vidal Sassoon portfolio focuses on the premium hair care segment with shampoos and conditioners, but also offers products around styling and treatments. The business holds a strong position in the Chinese market and generated sales of more than 200 million euros in fiscal year 2022/2023.

THE WHY? Henkel CEO Carsten Knobel, explains, “As part of our strategic growth agenda, we are pursuing targeted acquisitions to actively shape and strengthen our portfolio. The transaction will be a step-change for our Consumer Brands business in China, providing the opportunity to further scale our business in one of our core categories in this attractive, growing market.”

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