THE WHAT? Henkel has announced the opening of its first House of Schwarzkopf in Berlin. The store and salon is located in a prime location on Rosenthaler Staße in Berlin’s Mitte borough and opened to the public on October 2nd.
THE DETAILS The store will sell the brand’s professional product range, seasonal limited editions and be the exclusive stockist of the new House of Schwarzkopf brand.
Premium hairdressing services will be offered at The Salon above, operated by Hauke Schmidt. Appointments can be booked via the accompanying virtual House of Schwarzkopf, which went live on September 30th.
THE WHY? Rik Strubel, Chief Marketing Officer Henkel Beauty Care, explains, “The House of Schwarzkopf is not only the new home of the most iconic hair care brand of our time but also creates a bridge from the past to the future – located in the heart of Berlin where Hans Schwarzkopf laid the foundation stone, its new home now combines more than 120 years of expertise in hair with state-of-the-art technology, creating a place where the brand and its values, promises, products and history are not only represented but can be truly experienced.”