Henkel is taking the next step in its collaboration with Plastic Bank. The German FMCG manufacturer’s Laundry & Home Care and Beauty Care units will debut packaging made from 100 percent recycled plastic, 50 percent of which will be Social Plastic, gathered before it reaches oceans or waterways.

Henkel and Plastic Bank have partnered on projects to reduce plastic waste and improve the lives of people in poverty since 2017. After a successful pilot, the manufacturer of Fa and Schwarzkopf will launch two special editions of shampoo and shower gel in Germany this July – the bottle bodies of Meeres Gluck from Nature Box and Meeres Liebe from Fa will be made entirely from recycled plastic, 50 percent of which will be Social Plastic.

“In total, around 200 tons of collected Social Plastic will be processed for Henkel in the year 2019 – this plastic will not end up in the ocean,” said Thomas Müller-Kirschbaum, Co-Chair of Henkel’s Sustainability Council and Head of R&D Laundry & Home Care. “By integrating Social Plastic in our packaging on a long-term basis we are underlining our commitment to contribute to a circular economy and providing a long-term perspective for people in Haiti simultaneously.”

Henkel has set a target for all of its packaging to be reusable, recyclable or compostable by 2025 (excluding adhesive products), and to increase the share of recycled plastics in consumer products packaging to 35 percent in Europe.