German personal goods manufacturer Henkel has unveiled a new CSR project in Romania named Discover Your Beauty, aimed at encouraging young women to have more confidence in their own skin.

The social responsibility project, which is being campaigned by Galeriu & Partners PR, is being rolled out in four locations in Constanta country this month, where stylists and volunteers will offer hairdressing sessions on behalf of the Association Together For The Future Constanta.

Gabriel Barbu, General Manager, Beauty Care division at Henkel Romania, told Business Review, “The project enters the list of social responsabilities initiatives of Henkel Romania that wants to support and encourage the girls and women to believe in their beauty and in their potential of succeeding in life.”