Henkel has announced the roll out of Amazon Dash Buttons across three of its top brands: Schwarzkopf, Dial and Persil ProClean.

Dash Buttons are Wi-Fi connected devices that allow Amazon Prime members to reorder products simply by pressing a button. Consumers pay an initial US$4.99 for the button, redeemable against their first purchase. Users can select their chosen product via the Amazon App during set up.

“We are extremely excited about working with Amazon to offer the Dash button on three of our top brands within Henkel US. With this offer we are supporting our consumers in their digital journey for a seamless online shopping experience,” said Jens-Martin Schwaerzler, President, Henkel Consumer Goods North America.