THE WHAT? Henkel is hoping to carve out a substantial presence in India’s burgeoning premium hair care market, according to a report published by Business Standard. The German manufacturer of Schwarzkopf hopes to double its market share by 2025.

THE DETAILS Henkel currently has a 12 percent share of the professional hair care segment and 22 percent of the styling sector. The owner of Taft is aiming to capture 30 percent of the premium hair styling category and at least a quarter of hair care overall by FY25.

THE WHY? With demand dampened in China, all eyes are on India, which is predicted to grow at a CAGR of 8 percent over the next five years. Presumably, Henkel is hoping to carve out a slice of this growth.