THE WHAT? Michelle Pfeiffer’s genderless fragrance brand, Henry Rose has announced a Series A investment by Sandbridge Capital. Terms of the investment were not disclosed.
THE DETAILS The partnership is the brand’s first external investment, and will be leveraged to further grow Henry Rose’s retail distribution, expand its team and fuel marketing efforts to increase brand awareness.
THE WHY? Ken Suslow, Founder and Managing Partner of Sandbridge Capital, commented, “We are thrilled to partner with Michelle and her inspired Henry Rose team. There is a tangible groundswell among consumers for ingredient transparency paired with timeless storytelling across the clean beauty landscape. Michelle has thoughtfully captured this balance, artfully blending her pure mission-driven approach with a compellingly modern offering of best-in-class fine fragrances. We very much look forward to engaging our global brand building expertise in support of Henry Rose’s already impressive growth trajectory.”