Hermès beauty names Gregoris Pyrpylis as new Creative Director 

Hermès beauty names Gregoris Pyrpylis as new Creative Director 

THE WHAT? Hermès beauty has named Gregoris Pyrpylis as its new Creative Director, according to WWD.com. 

THE DETAILS Reporting to Agnès de Villers, President of Hermès Parfum et Beauté, Pyrpylis will also be under the supervision Pierre-Alexis Dumas, the group’s Artistic Director.

Succeeding Jérôme Touron in the role, Pyrpylis says, “It is clear to me that through the beauty métier, Hermès seeks to provide its community with an experience, a journey, during which each personality can be expressed, each form of beauty revealed.”

THE WHY? Duma described Pyrpylis as makeup artist and artisan. 

Speaking about the appointment de Villers said, “We take a crosscutting perspective to creating objects for Hermès Beauty, an approach born of several areas of know-how that compliment and enrich each other, with the aim of serving an artistic vision expressed through the object, material, color, gestures and eco-responsibility.

“As an expert in the colors, textures and gestures that express and elevate beauty, Gregoris’ talent will be a driving force for Hermès Beauté.”