Hero names Alix Earle as Global Face of Brand

Hero names Alix Earle as Global Face of Brand

THE WHAT? Hero Cosmetics has named Alix Earle as its first ever global face of the brand. The It girl and entrepreneur will join the skin care brand’s mission to spread skin positivity.

THE DETAILS The creator of the Hot Mess podcast, Earle shot to fame via her relatable get-ready-with-me TikTok posts and her transparent content and unfiltered conversations around her acne have positively impacted her audience.

THE WHY? Earle has more than 10 million followers across social media platforms, making her a valuable partner. Ju Rhyu, Co-Founder and CEO of Hero, comments, “We admire Alix’s honesty about her acne journey and her skin confidence. She has been a fan of Hero and has shared our solutions with her audience on her own numerous times. This organic brand love makes Alix the perfect person to be the first-ever face of Hero and we are ecstatic.”

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