The students at The Young Women’s Leadership School in Harlem, New York, were invited to present their dream cosmetics brand to executives at Estée Lauder Companies – and if the results are anything to go by, the future of make-up is bright, according to a report published by Teen Vogue.

“These events inspire the girls career wise. Last year, we did a legal day for the 11th graders. Everyone got to see that there are lawyers even in cool cosmetics companies.” Phebe Farrow Port, SVP, Global Management Strategies, The Estée Lauder Companies told Teen Vogue.

After listening to a presentation on MAC’s philanthropic initiative Viva Glam, enterprising seniors were tasked with producing a mock brand, including branding, business model and social media. Final presentations included ‘Unmatched’, a foundation range with shades for every skin tone; ‘Self-core’, a skin care line aimed at the Transgender community; and ‘Jus Care’, a gender neutral skin care brand.