THE WHAT? Telehealth platform Hims & Hers has announced that Miley Cyrus has joined the company as Creative Advisor.
THE DETAILS In her new role, the singer/songwriter will collaborate with the company on the Hers line of prescription skin care products, starting with a series of new advertising campaigns and social content.
“While I struggled a lot with my skin when I was younger, I’ve learned that there isn’t a one-size-fits-all skincare routine — it needs to be personalized,” commented Miley Cyrus. “Hims & Hers makes the entire process incredibly simple, from the initial virtual consultation to the monthly subscription of products tailored just for me. In this new advisory role, I hope to work closely with the company and introduce my fans to an easier, more personalized skincare journey.”
THE WHY? Co-Founder and CEO Andrew Dudum, explains, “For many consumers, skincare routines particularly related to acne or aging can feel daunting and ineffective. We’re thrilled to have Miley, who is an incredibly outspoken and passionate businesswoman in her own right, supporting our efforts to bring personalized skincare to a larger audience.”