Hindustan Unilever (HUL) is set to send some mid-level executives to work at start up company in a bid to encourage entrepreneurial thinking amongst its staff. 

According to the Economic Times, the Entrepreneurial Immersion and Secondment initiative has been established to create a entrepreneurial mindset for some key employees and will last anywhere between three months to two years.

The move comes as young startup companies beginning to shake up the larger corporations and increasingly make their mark. The startups will be those that are part of Unilever Ventures – directly or indirectly – while employees on secondment for under a year will be paid by HUL, and those that are away for longer will have the cost shared between HUL and the host company. 

BP Biddappa, Executive Director for HR, said, “In an extremely dynamic environment, this is an opportunity for leaders to experience different business models and instil an end-to-end mindset. We want people to be entrepreneurial as they work in a large company — not to take resources or infrastructure for granted, but to approach everything with an owner’s mindset.”