THE WHAT? H&M and Burberry are among a number of western brands facing boycotts in China over their stance on the alleged forced labor in Xinjiang, according to a report published by The New York Times.

THE DETAILS Burberry ambassador Zhou Dongyu has terminated her contract with the British luxury brand over the furore, per a report published in The Guardian, and its plaid design has been removed from Tencent’s Honor of Kings video game.

THE WHY? Luxury and high street brands alike are having to choose between their values and sales. Activists and UN rights experts have accused China of human rights abuses, including forced labor, detainment and sterilisation, against the Uighur people in the region. China vehemently denies the claims and Chinese shoppers are using their considerable purchasing power to make their feelings on the furore plain.