THE WHAT? Huda Beauty has named Nathalie Kristo Chief Executive Officer, according to a report published by Emirates Woman.
THE DETAILS Kristo succeeds the brand’s Founder, Huda Kattan who has stepped down to better focus on content production.
Kristo joined Huda Beauty in 2018 as President for the North American division. Prior to her role at Huda, she held numerous senior roles at L’Oréal, most recently as Global Brand President for NYX Professional Makeup.
THE WHY? Kattan explained in a YouTube video that she originally got into the beauty industry to be of service and share her beauty tips and advice. With the appointment of a new CEO, she will be better able to focus on the parts of the business that she is passionate about; product design and content creation. “It’s been an intense 2020… And I thought a lot about why I am in the beauty industry,” she said. “I have decided to appoint a new CEO… I never wanted to be CEO in the first place.”