Huda Beauty has joined Nykaa.com’s roster of premium brands, marking its entry onto the Indian market, according to a report published by Business Standard.

The Dubai-based brand launched on the Indian e-commerce platform last week, joining its Luxe offer.

“If there’s one person who deserves the title ‘beauty mogul’, it’s Huda Kattan! With her social media stardom and her own beauty line that sells by the second, she’s truly a superstar and we are proud to bring her make-up exclusively to India on Nykaa.com. Her strong character and authenticity have lent themselves to creating her signature products like false eyelashes, liquid lipsticks and highlighters”, Falguni Nayar, Founder and CEO of Nykaa.com told Business Standard.