Dubai-based Huda Beauty has hired Financo to help broker a minority deal, according to a report published by WWD.

The make-up brand is hoping to sell a ‘very small’ stake in the business to a private equity investor, who would then partner with the company as it grows, WWD’s sources revealed. According to an earlier WWD interview with CEO Huda Kattan, the right partner will be someone prepared be ‘innovative’ and ‘future-orientated’.

Huda Beauty is expected to generate US$200 million in retail sales this year, and is in the process of scaling up its business with Sephora US as well as developing a series of new products.