THE WHAT? A class action lawsuit centred around Huda Beauty’s Neon Obsessions make-up palette has reached a proposed settlement. The plaintiffs claimed that the product was unlawfully marketed in the US for use in the eye area.
THE DETAILS The make-up brand has offered to reimburse customers who submit a claim with proof of purchase (up to a limit of three products per claim), however, it continues to deny the plaintiffs’ claims, denies any wrongdoing and asserts that the products are safe and effective.
Further, the cosmetics label has agreed to include a disclosure visible on the US product packaging, website and US-facing marketing and advertising to the effect that the palette contains color additives that are not approved for use in the eye area on any future pressed pigment products that are substantially similar to the ones at issue.
THE WHY? The parties have agreed to the proposed settlement to resolve the lawsuit and avoid the expense and uncertainty of continuing the legal battle.