A recent blog post by Huda Beauty on vagina lightening has caused controversy due to its content, with some consumers likening it to modern racism.

The blog, posted on the successful site of entrepreneur Huda Kattan, is titled ‘Why Your Vagina Gets Dark And How To Lighten It’ and looks at why some DIY techniques aren’t working before offering five tips on how to make it lighter.

Part of the post reads, “We’re busting myths as to why lightning your lady parts with natural ingredients may not be working, and how you can actually improve it (if that’s what you want!).” Meanwhile the top tips encourage readers to lose weight, with the blog stating, ‘excess weight can lead to friction, which can cause darkening.’

However, some consumers took to the blog to voice their concerns about the content, with one comment stating, “So a ‘lighter’ everything is preferred to ‘dark’ …. ?? Even in 2018.” (sic).

Meanwhile another user wrote, “Love you but this is totally unnecessary and problematic. Now women have to lighten their genitals? This is reminiscent of colorism and racism. Women shouldn’t be expected to lighten any part of their skin. I wish you wouldn’t post stuff like this. Skin whitening is really bad.”

Huda Beauty has since updated the post in an attempt to clear up the controvery, stating, “Hey guys, we wanted to address some concern over this topic. We appreciate and respect everyone’s opinions on this subject and want to express that we do not feel lightening your vulva (vagina/ lady parts/ VJJ,) is necessary. Our goal is to give details for those who may wish to, by sharing expert advice from a leading dermatologist. We’ve seen a lot of harmful DIYs on the internet, so we hope this post provides the best information on the topic and offers safe ways for people to do this, should they wish to.”