Hudson Bay expands into private label beauty with new cosmetics and skincare range

Hudson Bay expands into private label beauty with new cosmetics and skincare range

THE WHAT? Canadian department store Hudson Bay has launched its first own-brand beauty line named Les Essentiels, a collection of exclusive, essential beauty, skincare and make-up.

THE DETAILS The retailers first foray into beauty and skincare, the range was developed by Canadian millennial beauty entrepreneur Brittny Robins through her new Beauty Architecture company.

Robins states, “Hudson’s Bay was the first major retailer in Canada to pick up my beauty line and I am truly honoured to collaborate with them to launch their first private label range of beauty and makeup products. The collection is specially-designed to bring together dynamic natural ingredients and functionality through an inclusive selection that will help Canadians feel their best and most confident selves.”

The range includes a face serum, face & eye primer, mascara, brow gel, eye masks and a brush set.

THE WHY? With consumers said to associate private label products with good value for money, according to consumer insights firm IRI, a slew of retailers such as Hudson Bay have got in on the act.

Catherine Kelly, VP, Cosmetics, Hudson’s Bay, said, “Hudson’s Bay has earned the trust of our customers by consistently delivering quality products and knowledgeable service as part of our beauty experience.
“This first signature beauty line for Hudson’s Bay is an opportunity to not only offer our own point of view on simple yet sophisticated beauty essentials, but to also partner with and champion a Canadian talent like Brittny who has proven herself through her deep expertise and passion for the industry.”