Shiseido has announced that it is aiming for 40 percent of its managerial positions to be occupied by women by 2020, after reaching the 30 percent target set by the Japanese government this month, according to a report published by Nikkei.

The Japanese government passed a law last April, requiring all companies with more than 300 employees to further female career advancement with set plans and targets.

The Japanese cosmetics giant’s ultimate goal is to achieve gender parity in managerial positions. In order to realize this, Shiseido has ushered in a series of initiatives designed to attract and retain senior female staff, such as shorter hours for working mothers.

Shiseido’s overall roll call is 80 percent female.