THE WHAT? Flavors and fragrance company IFF has named Dirk Lauvsen as Master Perfumer.
THE DETAILS An industry veteran with 30 years’ experience, Lauvsen is the company’s eighth Master Perfumer, a title IFF said is, “reserved for those who have demonstrated exceptional leadership and measurable impact in perfumery.”
Lauvsen said, “Moving a creation from a molecule to a fragrance and ultimately to the customer is a fascinating experience. I look forward to now mentoring IFF’s developing perfumers on the art of perfumery, while bolstering their skills in business management and entrepreneurship, leadership and customer relations.”
THE WHY? Speaking about Lauvsen’s new title, Andreas Fibig, Chairman and CEO, IFF, said, “Since joining the IFF team in 2017, Dirk has demonstrated a remarkable passion for his work, inspirational creativity and a one-of-a-kind drive to translate innovation into commercial results.”