IFRA India Liaison office opens; heralds ‘era of development’ for Indian fragrance sector

IFRA India Liaison office opens; heralds ‘era of development’ for Indian fragrance sector

THE WHAT? The International Fragrance Association’s (IFRA) has opened a new India liaison office, which is said to herald a ‘significant era of development for the important Indian fragrance sector.’

THE DETAILS Martina Bianchini, President of IFRA, said, “I am delighted to officially launch the IFRA India liaison office. India has a long and storied history in scents, perfumes and fragrances. It is the source of many vital raw materials that are essential along the entire fragrance value chain.”

IFRA’s successful dialogue with Indian stakeholders over the past few years has been said to be the motivation for the creation of the IFRA India Liaison office. 

THE WHY? According to the IFRA, the new office will ‘enable IFRA to better support the Indian fragrance industry to build capacity, to reach ever higher standards of quality, safety, sustainability, and to improve global marketability.’

Hans Holger Gliewe, Chairman of IFRA, “Our presence in India will strengthen the fragrance industry, helping it to meet global standards and enabling success in the international fragrance market.”

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