Sweden-based packaging manufacturer Iggesund Paperboard has opened a new manufacturing plant in California which will produce the company’s flagship solid bleached board Invercote.

The new factory located in Californian city of Ponoma, represents the latest stage of the company’s plans to expand its manufacturing and distribution network and become a “global entity.”

It will enable Iggusund to manufacture Invercote rapidly to meet market demand. The company’s primary goal is to be able to serve the commercial print and packaging cluster in California and North America generally.

Rickard Österlindh, President Iggesund Americas, commented, “We’ve been in the US for more than thirty years but our distribution footprint has been concentrated on the east coast. Now is the time to increase our presence on the West Coast, where we know there is a density of brand owners who will appreciate the quality level we offer with Invercote.”

Iggesund will focus its sales & marketing efforts on premium packaging and graphical print applications, building on the foundation of offset and digital print business recently established through a network of merchant distributors.

The company is confident that it will secure new customers in North American market and has strengthened its sales team as a result.

As well as appointing a sales executive dedicated to serving customers on the West Coast, Iggesund will be offering the service Care by Iggesund which includes the fast, easy ordering of samples and insmaterials, product safety information and certificates, and access to the analytical services of Iggesund’s accredited Laboratory for Sensory and Chemical Analyses.

Iggesund’s environmental documentation is also part of the Care by Iggesund campaign, serving as a guarantee that customers will not have any unpleasant surprises regarding the origins of forest raw material.

“We don’t just want customers to buy our paperboard,” Österlindh concludes. “We want them to get the most out of the products we produce by making a resource base of knowledge available to them. All our documentation, together with an experienced team of local market technicians exists to ensure that.”