THE WHAT? iMedia is set to launch 16 new brands across its three national television networks ShopHQ®, ShopBulldogTV and ShopHQHealth during Q1, with a focus on beauty and wellbeing.
THE DETAILS Brands include MAC, Annayake, Snow Fox Skincare, Eleven Skin and CBD brand Physicians Grade.
Consumers will now be able to shop the new products on the three television networks, which are able to be accessed via cable and satellite, over-the-air broadcasting, mobile app and live streaming.
THE WHY? iMedia has stated it is continuing to view brand building as its top priority, with a clear focus on beauty, health and fashion. The company launched 40 new brands in the first six months of 2019.
Tim Peterman, iMedia Brands’ CEO. “There were 15 brand launches in Q1 and 25 brand launches in Q2, which combined generated over 19% of our revenue during that six-month period. We believe these 16 brand launches for Q1 have the potential to be even more productive and that is exciting for our customers and our stakeholders.”