iMedia Brands to launch wellness shopping channel

iMedia Brands to launch wellness shopping channel

THE WHAT? iMedia Brands has announced the imminent launch of a new wellness television retailing network, ShopHQHealth. The channel will air in approximately 15 million households across the US from September 1.

THE DETAILS “Launching ShopHQHealth is a logical next step for iMedia,” said Tim Peterman, CEO of iMedia Brands. “Health and wellness is more than a category for us. It is a passion and our customers feel that. Our new network will pioneer the independent 24/7 platform that this category deserves. I can’t be more optimistic about the marketplace opportunity of health and wellness for products and services.”

THE WHY? With COVID-19 boosting sales of health and wellness-related products, the niche television network – iMedia Brands’ second – will build on ShopHQ’s existing proprietary health brands, Safe Living with Dr Terry Dubrow, Medic Therapeutics and Consult.

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