In Real Life: Desigual uses make-up to bring Snapchat lenses to the catwalk

In Real Life: Desigual uses make-up to bring Snapchat lenses to the catwalk

Desigual took inspiration from popular social media network Snapchat for its catwalk look during New York Fashion Week, according to a report published by The Drum.

The Spanish fashion brand painted models’ faces with motifs made mainstream by Snapchat filters, such as ‘puppy face’ and ‘bee’.

Hair was decorated with paper props designed to resemble the messaging app’s flower and butterfly halos.

 

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