India first: Unilever Ventures invests in start-up Peel-Works

India first: Unilever Ventures invests in start-up Peel-Works

Unilever Ventures is said to have made its first investment in an Indian start-up, according to a report published by The News Minute.

The Anglo-Dutch FMCG’s venture capital arm joins IDG ventures and Inventus Capital Partners in financing Mumbai-based Peel-Works in its latest funding round.

Founded in 2010 by a former Hindustan Unilever employee, Peel-Works provides software solutions to FMCG firms, helping them to manage their supply chain by tracking the movement of their products. Hindustan Unilever is among the start-up’s clients.

The latest round of funding will be piled into upgrading its platform as well as expanding its network of retailers.

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