Oriflame is predicting that the Indian market will be ranked among its top two globally by 2021, according to a report published by The Economic Times.

The Swedish direct sales company is forecasting sales of Rs1,500 crore by 2020, with the skin care and wellness category boosting growth.

“We have been growing at 20 percent yearly and we expect to keep the same rate… We are already among the top five markets for Oriflame, we should be number two or number one,” Juan Carlos Posada, Oriflame Senior Director, Regional Marketing, South Asia told PTI.

The company’s digital prowess will be the key to success, according to Posada, allowing Oriflame to reach consumers in more rural areas.