THE WHAT? Indian Actress Deepika Padukone has announced she is set to launch a new lifestyle brand, which will be based in India.
THE DETAILS Expected to roll out in 2022, the first category will focus on beauty and skincare and is said to be backed by science.
Padukone has developed a worldwide presence as an Actor, Producer, Philanthropist and Entrepreneur and intends to give the new brand a global reach.
THE WHY? Talking about the brand, Padukone said, “India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal.”