Indian e-tailer Nykaa to place greater emphasis on physical retail to meet consumer demand 

Indian e-tailer Nykaa to place greater emphasis on physical retail to meet consumer demand 

THE WHAT? Indian e-tailer Nykaa is set to place a greater emphasis on its bricks & mortar stores, with Founder and CEO Falguni Nayar a ‘big believer’ in physical retail. 

THE DETAILS Nayar cited a demand from consumers for the development, telling CNBC, “A lot of beauty is sold offline and Nykaa has become such a big brand that we cannot ignore our offline channel as well as offline consumers. There will be greater emphasis on stores, but I think we will continue to be a dominant e-commerce player.”

Nykaa is predominately an e-commerce platform but has 100 retail stores in India. 

THE WHY? Nayar continued, “The last two years have been very much impacted by Covid-19 and what it does to physical retail. However, we do believe that if you look at the math and statistics, e-commerce penetration is only 8%.”

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