Indian halal cosmetics start-up Iba Halal Care to enter South African market by year-end

Indian halal cosmetics start-up Iba Halal Care to enter South African market by year-end

A halal cosmetics brand, Iba Halal Care, launched last year by two sisters in Ahmedabad, India has revealed ambitious growth plans to open a new store in its homeland every month, as well as launch in west Asia and South Africa by full year end, according to a report in The Business Standard. Parent company Ecotrail Personal Care, has invested Rs 8 to 10 crore to date.

Iba Halal Care is currently sold via a mix of e-commerce, on Amazon and Flipkart, company-owned stores and a franchise. The company has revealed plans to open further stores in Gukarat, Vadodara, Surat, Chennai and Lucknow and is considering store-in-store formats to launch in smaller cities.

“Our research showed that there is latent demand for halal products in the cosmetics space, and we decided to tap this need gap,” explained founder Mauli Teli. Both the products and the manufacturing site and practice are certified by the Halal India Authority.

To support its continued growth, Ecotrail is also planning to invest in a new manufacturing facility, as its current Ahmedabad plant is due to hit 100 percent capacity in the near future.

Approximately 15 percent of the Indian population is Muslim, and the market for halal cosmetics is valued at Rs500 to Rs600 crore. Halal products have a wider appeal beyond the Muslim community thanks to their vegan credentials and natural ingredients.

 

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