THE WHAT? Indian pop idol, Zaeden has made his debut on the fragrance market with a new unisex line named SOL, which stands for stories of life.

THE DETAILS Created in collaboration with Aesir Perfumes and Represent, the range comprises two scents, Mystic Voice and Sweet Sea and is aimed squarely at a millennial and Gen Z audience.

THE WHY? The celebrity fragrance trend is taking India by storm. Zaeden commented, “I am excited to announce this chapter of my life captured in the form of SOL. An unparalleled blend of elegance and soul, it is a manifestation of my lifelong love for fragrances and the culmination of my personal journey.”