THE WHAT? Calls for competition authorities to crack down on e-commerce behemoth, Amazon are intensifying after a Reuters report revealed the online shopping platform to be producing dupes and manipulating search results to favor its own-label products.
THE DETAILS The US company’s Indian branch has been charged with running a sustained and deliberate campaign to boost sales of its private label offer using questionable practices such as creating copycat products and rigging search results to advantage its own brands.
THE WHY? US Senator, Elizabeth Warren, posted on Twitter, per Reuters, “These documents show what we feared about Amazon’s monopoly power – that the company is willing and able to rig its platform to benefit its bottom line while stifling small businesses and entrepreneurs.”