Indian LED and cell phone accessories brand Syska is set to launch a range of personal care products, according to a report published by Udaipur Kiran. The range will comprise two different lines – one for men and another for women – and span some 30 beauty and grooming electricals.

The company has appointed Sushant Singh Rajput, Tammannaah Bhatia and Sunny Leone as brand ambassadors and is investing Rs100 crore in marketing and expansion, with the eventual goal to make ‘Syska’ synomonous with electrical grooming products. The range was developed and manufactured in Korea and includes shavers, epilators and hair straighteners.

“The electronic personal care category has a huge scope in the industry. The category is also no longer specific only to women, the Rs2,000 crore category is growing at a healthy pace of 25 to 30 percent year-on-year,” said Rajesh Uttamchandani, Director, Syska Group.