THE WHAT? India’s e-commerce platform D2C Ecommerce has acquired personal care D2C brand Luxura Sciences.
THE DETAILS Luxura Sciences was established in 2018 by entrepreneur Mohd. Suaid Ahmed and offers a natural personal care range.
Through the acquisition, D2C Ecommerce will expand in the personal care and beauty segment, strengthen Luxura Sciences’ product offerings by investing in newer categories and foray into global markets including US, UK, Middle East, South East Asia and Europe.
THE WHY? Commenting on the acquisition announcement, Manish Gupta CEO and Founder, D2C Ecommerce said: “Luxura Sciences is a pioneer in natural personal care segment and has already made a mark for itself in the nascent online D2C space. Both D2C Ecommerce and Luxura Sciences adhere to the same vision and want to provide the best quality products to the Indian consumers at affordable prices.
“This partnership gives us an opportunity of entering into fast growing personal care and beauty segment. The consumers are increasingly preferring new age natural personal products. With Luxura Sciences research based products, we are confident of catering to various consumer needs in beauty segment and also scale the business to newer heights by leveraging our existing capabilities.”