Indonesian cosmetics company Martina Berto is set to enter the Middle Eastern market this year, according to a report published by The Jakarta Post.

The firm’s Marketing Director, Samuel Eduard Pranata, has revealed that the company has plans to launch a selection of its halal beauty lines in Kuwait, Oman, Saudi Arabia, UAE and Qatar.

Brands that are set to make the transition include Hijab shampoo, Dewi Sri spa cream and PAC make-up. The move is planned for the end of the current financial quarter, with Martina Berto having already secured an agent in Dubai.  

In a bid to meet the anticipated demand, the company has invested in an additional mixer, capable of producing an extra 1,320 tons of shampoo per year. The company has set sales targets of Rp 740 billion for the year, an increase of 6.5 percent.