THE WHAT? Informa Markets has announced the acquisition of Premiere Orlando, the largest beauty show in the US, and its sister shows Premiere Birmingham and Premiere Columbus, for an undisclosed sum.
THE DETAILS The show and its smaller counterparts focus on trends in skin care, hair care, nail innovation and more.
Howard Britts, President, Premiere Shjow Group, will remain with the business in a consulting role and Ed McNeill, Vice President of Premiere Show Group will lead the team going forward.
“We are thrilled to add Premiere Show Group to our portfolio,” said Ken McAvoy, President, South Florida Ventures, Informa Markets. “Under Howard’s leadership, the Premiere team has grown these shows to incredible heights. Premiere Orlando is a perfect fit within our community of art, boating, yachting, powersports and jewelry shows in the region, and we are so pleased to bring these shows and this talented team on board to reinforce our commitment to the Florida region, and to help us continue the growth of one of our highest performing and most resilient sectors.”
THE WHY? The addition complements Informa Markets’ presence in the global beauty and aesthetics communities, which includes a large beauty portfolio in Asia with more than 12 shows, including Cosmoprof Asia.