iNNBeauty Project secures minority investment from Strand Equity and Beechwood Capital

iNNBeauty Project secures minority investment from Strand Equity and Beechwood Capital

THE WHAT? iNNBeauty Project has announced the closing of a minority investment by consumer investors Strand Equity and Beechwood Capital. Terms of the transaction were not disclosed.

THE DETAILS Following its launch in 2019, the clean skin care brand saw sales soar 300 percent year-over-year and is now available in 490 Sephora stores and 200 Sephora x Kohl’s stores.

“Beechwood Capital is excited to partner with iNNBeauty Project as they continue to expand their product line, their team and launch into Sephora and Sephora X Kohl’s,” said Larry Kahn, Managing Partner, Beechwood Capital. “We were blown away by Alisa and Jen’s vision, the brand’s unique selling proposition, and believe that the roster of products fill a long-standing gap in the market for truly efficacious, simple ritual-based skincare products at an accessible price point.”

THE WHY? The funds will be put towards growing the brand and supporting its nationwide launch in Sephora. Alisa Metzger, Co-Founder, revealed, “Our time is now! With the omnichannel expansion into Sephora and Sephora x Kohl’s we have an incredible opportunity to become a household name. We are committed to investing in People, Product, and Process. Bringing on key roles in operations and finance, as well as investing in marketing, will allow us to flawlessly execute our Sephora launch and introduce our brand to millions of consumers. Jen and I are thrilled to have Strand Equity and Beechwood Capital as our partners. They have incredible knowledge of the beauty space and acutely understand the power of Sephora. Their confidence in and support of our vision will help our push into new retail doors, allowing us to become more accessible to the masses.”

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