Ingredients company Inolex has announced the launch of a new patented sensory and texture modifying agent LexFeel Vibrant in a bid to cater to changing consumer preferences in the color cosmetic market.

Said to be an alternative to typical oils, butters and waxes, the LexFeel Vibrant is part of the LexFeel portfolio of sensory fluids and enhances color quality in numerous applications by being a non-crystalline wax that ‘stays clear when mixed with other clear oil phase ingredients.’

Fana Makonnen, Technical Marketing Manager at Inolex, said, “As consumers demand more tailored cosmetics, we are addressing the need for ingredients that deliver superior performance. LexFeel® Vibrant significantly boosts sensory, aesthetic and formulation results compared to other ingredients, which is very exciting.”

The agent is said to be light on the skin thanks to the polymeric nature of the crystalline wax while also ‘improving spreadability’.