Inter Parfums has extended its license agreement with luxury label Montblanc by five years. The original agreement granted Inter Parfums an exclusive worldwide license to create, produce and distribute perfumes and ancillary products until the end of 2020.
Jérôme Lambert, Chief Executive Officer of Montblanc, commented, “We are very proud to announce the extension of our partnership with Interparfums. The remarkable successes achieved in the last few years, the result of our close collaboration, have naturally led us to renew our confidence in Interparfums for the next 10 years.”
Jean Madar, Chairman and Chief Executive Officer of Inter Parfums added, “Montblanc fragrances have met with growing success since the signing of our first license agreement, first with the Montblanc Legend line and then the Montblanc Emblem line. The work accomplished upstream by the Maison has contributed considerably to this success and allowed us to build a lasting position in the universe of men’s fragrances. We are very pleased that this new license agreement will reinforce our long-term visibility, by notably setting the stage for developing a product offering in the women’s fragrance universe.”
Inter Parfums latest launch, Lady Emblem is expected to boost sales for the brand this year after a slow start for 2015.