THE WHAT? Interparfums has announced that its Paris-based subsidiary and Lacoste have signed a worldwide exclusive 15-year fragrance license agreement, effective immediately.
THE DETAILS The fragrance manufacturer paid an entrance fee of €90 million to secure the deal and will be responsible for the creation, development, production and marketing of all perfume and cosmetics lines under the Lacoste brand. The first new perfume line to hit the shelves from the duo is expected in 2024.
THE WHY? Thierry Guibert, Lacoste President, reveals, “Interparfums’ proven know-how and creativity will be key assets to continue the development of our fragrance category, which plays a significant role in Lacoste’s reputation. Our common vision will enable us to take an approach that is increasingly in line with the brand’s strong identity codes, whose fragrances still have great potential.”
Jean Madar, Chairman and CEO of Inter Parfums, Inc., added, “Lacoste is an emblematic brand in the world of fashion and sport with a very high level of awareness and desirability throughout the world. The management team has a clear and precise vision of the brand’s great development potential, which will also allow us to take the perfumes higher and further. This is an important new strategic step in the life of Interparfums. We are delighted and thrilled about this exciting partnership.”