THE WHAT? Perfume creator Interparfums has signed an exclusive and worldwide license agreement with Moncler.
THE DETAILS The agreement will last until 31st December, 2026, with a possible five-year extension, and will be the first fragrance launch for Moncler.
Interparfums will create and produce perfumes and fragrance-related products for the brand, which will be sold in Moncler stores as well as selected department, specialty and duty-free shops.
Remo Ruffini, Chairman and Chief Executive Officer of Moncler SpA, said: “Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity. The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further enriching the clients’ experience with the brand.”
The first fragrance is expected to be launched in the first quarter of 2022.
THE WHY? With the launch set to take place in a post-coronavirus era, the Moncler licence is a coup for Interparfums, adding another luxury brand to its stable.
Philippe Benacin, Chairman and Chief Executive Officer of Interparfums SA, said, “This is a great achievement for us. Moncler is the only luxury brand associated to mountains, nature and constant search for innovation and evolution. Moncler has always stood for uniqueness, authenticity, quality and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance.”