THE WHAT? Subscription beauty brand Ipsy has partnered with reality star Khloe Kardashian on a limited edition Glam Bag X, named Glam Bag x Khloe.
THE DETAILS Kardashian’s first solo beauty collaboration, the collection brings together a range of beauty products, with recipients receiving a total of eight full size products. Five of these can be tailored to individual preferences.
Kardashian said, “With this collaboration I get to share the products that I consider a part of my daily routine as well as a few that I’ve more recently discovered and simply cannot live without. I’m incredibly proud of what we’ve been able to put together and I can’t wait to reveal the full collection!”
THE WHY? The Kardashian-Jenner family has been a dominating force on the global beauty market for some time, with Kylie Jenner, Kim Kardashian West, Kourtney Kardashian and Kendall Jenner all launching products to market.
Kardashian’s first solo project, Emine ErSelcuk said of the collab, “Khloé really wanted to make her beauty essentials accessible to the broader beauty community and we are thrilled to be able to deliver on that promise with so many incredible, never-before sampled brands.”