We’ve seen AmorePacific debut customized 3D printed face masks and Lush explore 3D printed soaps, now the technology is being applied to lipstick, according to a report published by Digital Trends.

The Cosmetic Science Group at the London College of Fashion has published a study in the Journal of Dermatology and Cosmetology on the use of 3D printing to produce customized make-up.

With 3D scanning and printing, the group were able to produce a lipstick applicator that mirrored the user’s lips exactly. The mold was then filled with lipstick formulation, rendering it possible to apply product without using a mirror.

“With the personalized lipstick applicator we have proved the concept, so now are working on a more sophisticated model that is more likely to be commercialized,” lead researcher Dr Milica Stevic told Digital Trends. “Personalized cosmetic products are able to treat every consumer individually, and will give them the option to take part in creating their own products.”